Work

Ajax Pickering Hospital Foundation supports Lakeridge Health, including five hospitals across the Durham Region. As a part of one of their largest fundraising initiatives, Bike for Bones, we led a comprehensive digital and social media campaign to help attract and secure riderships and donations.

 

Industry:

Healthcare

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Deliverables:

1. Digital and social media strategy

2. Creative design and content creation

3. Website design and development

4. Copywriting

5. Photography and videography

COVID-19 presented several challenges to our people of the world. However, as history has shown us time and time again, women of colour, especially Black women, are disproportionately impacted by global health crises. As a direct response to this, we launched one of America's leading free, mental health resources to women of color across the U.S.

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Industry:

Healthcare

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Deliverables:

1. Business operations management

2. Program design and development

3. Market research and analysis

4. Brand strategy and development

5. Digital and social media campaign

6. Influencer marketing

7. Content design and content creation

8. Website design and development

9. Public relations

10. Event management

11. Podcast production

As a part of launching a professional consulting business, the client needed support developing a robust brand strategy to attract and connect with their desired audience. Accordingly, we developed a professional brand book that defined the business strategy, including the client's goals, objectives, target audience, key messages, and visual identity.

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Industry:

Professional Services

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Deliverables:

1. Market research and analysis

2. Brand strategy (including brand book development)

3. Brand and visual identity

As a means to support people who identify as non-binary, we developed a progressive gender identity policy and designed the first-ever set of gender inclusive government-issued identification cards (birth certificate, driver's license, etc.) with 'X' as a third identifier. 

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Industry:

Healthcare and Social Assistance

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Deliverables:

1. Market research and analysis

2. Nation-wide consultation

3. Brand strategy

4. Product design and development

5. Public relations (including press releases and media management)

6. Government relations

7. Graphic design and content creation

8. Data visualization

9. Project management